JOUETS SAJOU FRANCHISE

Small-format shops managed by independent partners, pursuing their passion!

WDK Groupe Partner has its own retail store chain called Jouets SAJOU.

Through stores owned and operated by independent partners, Jouets SAJOU strives to become “the must go-to neighbourhood toy shop”.

Be it downtown, in the outskirts or in retail shopping areas, our toys stores are a popular destination for families to enjoy, explore and linger. We also provide the most comprehensive services a small, independent business can offer.

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Photo façade Jouets SAJOU Charlieu
Photo magasin Jouets SAJOU

Our premium brand-focused stores, group products by interest and age, you can find classic playthings just as well as new releases, in line with the latest toy trends.

 

Our annual catalogue features some 600 items and is designed to appeal to consumers searching for the perfect toy to suit their needs.

Thousands of items are also available via our retail chain’s internet site.

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Number of stores

64

Presence

Mainland France and internationally

Surface Area

Between 80 and 250 m²

Catchment area

Starts at 15,000 inhabitants

Support from a central purchasing department

Jouets SAJOU stores benefit from WDK Groupe Partner backing and expertise: purchasing recommendations, access to negotiated terms and conditions of sale, assistance with purchases budget and stock management…

Retail Coordinators follow up and guide store owners. Stores have personalized support at their disposal.

A schedule of in-store special events and communications materials are provided to promote your point of sale all year round (catalogues, advertising, publicity materials, etc.).

Member network

A retail network

Toy retailers who seek a favourable business environment can find practical solutions for their point of sale under the Member Network retail structure.

An association in which a store gets assistance and optimizes procurement management while having the flexibility of maintaining their independence.

Name, history and individuality are fully respected in this initiative to help each store build business thanks to the power of a professional network.

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Photo magasin adhérent indépendant Jouets SAJOU

Number of stores

37

Presence

Mainland France and internationally

Surface Area

Between 80 and 250 m²

Catchment area

Starts at 15,000 inhabitants

Support from a central purchasing department

Stores which are part of the Member Network benefit from WDK Groupe Partner’s support and expertise: purchasing recommendations, access to negotiated terms and conditions, assistance with purchases budget and stock management…

Retail Coordinators follow up and guide store owners. Stores have personalized support at their disposal.

Communications tools are supplied to promote your business throughout the year (Christmas & Holiday catalogue, flyers…).