the group

WDK Groupe Partner, distributor and designer of games and toys

With over 60 years of experience, WDK is a market leading toy specialist and wholesaler in France. We distribute thousands of games and toys, some of which on an exclusive basis, which fully meet our customer’s needs, and which offer fun and excitement for kids and the young at heart.

Our range includes some of the leading toy brands, the hottest licensed toys as well as our own brands!

WDK Groupe Partner imports toys under its own brand, Wonderkids, designs and markets board games under the banner Widyka, and has a chain of retail stores called Jouets SAJOU.

Located in Tauxigny and in Reims, the Group is organized into five divisions: Retail Stores, Supermarket and Hypermarket Stores, Specialized Retailers, E-commerce and Export. WDK Groupe Partner is a recognized player in the distribution of toys & games in France and we are present in 50 countries. WDK Groupe Partner is a recognized player in the distribution of toys & games in France and we are present in 50 countries.

Our purpose

To provide education through play and create shared moments of happiness

Our history

1957. Our company starts off when several toy & game wholesalers in the region join forces and build a partnership.

1988. As for the Jouets SAJOU retail chain.

1991. The wholesalers’ association grows and spreads right across France and give birth to the Partner Jouet group.

2011. Nearly twenty years later, we change our name to WDK Groupe Partner, marking a strategic shift.

2012. For the first time, WDK creates a board game. It is called Dés Dingues.

2013. The Group revolutionizes the pocket money toys market and creates a consistent visual design to enhance these products and raise their perceived value; the Wonderkids toy line is born.

2015. We put a “fresh face” on our Jouets SAJOU logo and color schemes, and our stores get a new look and feel.

2018. The game Dés Dingues meets with unexpected success, and we design new games in the years that follow. So, the Group builds its own brand of board games, Widyka, and we now design and market 2 new games per year.

WDK Groupe Partner’s new identity propels us towards the global sector of family-centred recreation, as well as our ability to create and develop our own products and brands.

We also want to reflect the Group’s values – attentiveness, responsiveness, and real customer service – and express the sole purpose of our team for the last 60 years: satisfy our retail customers, suppliers and all our partners and thereby always earning their trust.

WDK Showroom in France

Our 1,500 m² showroom serves as the perfect setting for our expert advice.

The showroom provides an immersive experience and presents our vast range, our latest items, our partnerships, our brands and our retail store chain.

Through the WDK showroom, we want you to discover who we are as a company and to help you find the toys & games you need. You can make an appointment to visit our showroom and explore, touch and see our items up close before you make your selection.

At our home base headquarters in Tauxigny, France we want to provide you with a comfortable and inspiring work environment, where we can gather, work hard, have fun and succeed on our journey together.

Come visit WDK Groupe Partner and discover our incredible world full of fun toys. We would love to have you over!