Wonderkids toy line

A line of pocket money toys designed to elicit the biggest of smiles.

WDK Groupe Partner has its own line of pocket money toys, under the banner Wonderkids, to liven up your supermarket and hypermarket shelf displays. These toys maximise impulse profit and are great for giving children a treat without breaking the bank.

Photo linéaire 2 éléments WonderKids
Photo jouets WonderKids

Thousands of toys are sold every year: dolls, vehicles, recreational games, educational games, animals… for playing in schoolyards or at home!
Wonderkids has a range of over 200 products.

Our strengths

A common
graphic line
New products
every year
Visual impact and brand name recall among consumers
A gender-neutral
charter
Boosting
shelf sales
Raise perceived value of products

New package design with you and the consumer in mind

Created in 2012, Wonderkids evolves and gets a fun new brand refresh in 2020 ! Our new graphic charter aims at strengthening the perceived value of products and making a marvellous packaging design for store aisles.

Little character illustrations are conceived to reflect the variety and diverseness of our consumers: short, tall, quiet, energetic, old dudes, babies, bald, curly-haired etc.

Our trendy packaging front panel highlights: brand identity, toy or game title, bar code, product features and recommended age minimum.

Our shelf displays are designed by merchandisers

Our teams lay out your shelf display by setting up 1 to 5 elements, depending on the dedicated space, with games and toys appealing to children of all ages.